AUDIO | For years, the stigma around depression has caused many to suffer in silence. Since its launch by Canadian telecommunications giant Bell Canada in 2010, the Bell Let’s Talk campaign has aimed to change the narrative around mental health. But Bell itself has come under fire for overlooking employee mental health needs and even firing staff as a result of requesting time off.

A major research paper published in May 2021 by Harleen Dhami and Yukari Seko has explored how the 2020 Bell Let’s Talk campaign mobilized support and self disclosure among Twitter users and explored whether the campaign was simply another instance of corporate profitization.

Ryerson University graduate Harleen Dhami spoke with People First Radio about the thesis “Bell Let’s Talk: A Catalyst for Support and Self-Disclosure, or Corporate Greed?”

Listen and/or download below.

People First Radio: Bell Let’s Talk: graduate research asks whether it’s a catalyst for support and self-disclosure, or corporate greed?